Stuff, the gadget magazine published by Haymarket Consumer Media, has launched a redesigned website, featuring an updated look, enhanced functionality and a technology platform built for rapid international expansion.
The responsive layout will deliver users an optimised version depending on which device they are viewing the website from.
Commercially, clients will benefit from clearer ad placements, enhanced mobile ad formats and improved targeting capabilities by both device and territory.
The website has been built in-house using an open-source content management system, which enables Haymarket to launch Stuff.tv into international markets, complementing the brand’s print portfolio which encompasses 24 different territories around the world.
The website relaunch follows on from last month’s unveiling of the new-look magazine and iPad app.