News UK add international cricket to sports video portfolio
The Times, Sunday Times and The Sun will be showing clips and highlights of England’s home international cricket matches from May 2014.
Subscribers of the newspapers’ websites will be able to watch near live clips of all the wickets, boundaries and sixes including England’s Investec Test Matches, Royal London One Day Internationals, NatWest International T20s and selected domestic cricket matches.
Mike Darcey, CEO of News UK, said: “This new deal further strengthens our great sporting offer built around our world-class journalism. Thrilling football and rugby action is now joined by exciting England international cricket clashes so a subscription to one of our titles is a must for sports fans who want to keep up with the game in the digital era.”