Tangerine PR has made a number of appointments.

Former journalist Dave Goddard has been appointed as head of media and crisis. Goddard, who has more than 20 years’ experience in national newspapers such as The Sun and News of the World, will work closely with the wider team across all B2C and B2B accounts, providing media insight to enhance coverage levels and management of crises.

Andrea Littler has been appointed associate director, bringing a wealth of technology and entertainment expertise from London agencies Consolidated PR and Bite Communications. Littler will help drive forward the consumer arm’s new business growth, as well as development of existing clients.

Additionally, Helena Reid joins as senior account director and will work closely with MD Sam Gregory in growing the agency’s EMEA client portfolio. Reid brings more than 10 years’ experience in technology, corporate and personal finance across UK and EMEA markets, and will head up key B2B accounts including Interface, Encirc and Zerum.

With four more recruits, B2B is now an 18-strong team. Emma Sivakumaran joins as account manager, along with junior account manager Jennifer Adams, who will both play key roles in organic growth and developing the agency’s B2B portfolio. Joining them from The Scott Partnership as junior account executive, is Laura Lewis, and finally journalism graduate, Rachel Billings, as PR assistant.

Other key recruits in Tangerine’s consumer team are Kellie Hindley, who joins as senior account executive, and graduates Bryony Czujko and Jemima Park, recruited as account executive and PR assistant, respectively.